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GoPro HERO12 Black frozen or not turning on: how to reset it

A frozen or dead HERO12 Black is usually a drained battery, a problem SD card or a firmware glitch. GoPro's own fixes go from a quick battery pull to a factory reset.

Unplug the cable, take out the SD card, remove the battery for about five seconds, put it back and press the Mode button. If the camera is on but stuck, take out the SD card and hold Mode for 10 seconds. Still misbehaving? Update the firmware and reformat the card, then try a factory reset from Preferences.